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WRITING SAMPLES

My long-form writing samples include assignments from a public relations writing course conducted by the Manship School of Mass Communication's Doug Draper during the spring 2021 semester and a more recently produced blog post for Online Optimism.

Specialist Blog Post

July 2022

During my Specialist term, I wrote an original blogpost about social media's switch to a more 'casual aesthetic.' The blog required relevant research and SEO keyword research to drive traffic to the content.

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Fact Sheet

January 2021

A s our first assignment for the Public Relations Writing course, we were told to survey the website for Zoom Video Communications before creating a fact sheet with 10 points about the company.

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News Advisory

January 2021

We were tasked with writing a media advisory to promote a news conference held by Hawaiian Chips Inc. to announce its newest product. The goal was to create a media event that reporters would want to attend.

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News Release

January 2021

This assignment required the use of all of the essential elements of a news release, as well as pretending we were the publicist for PrimteTime PR. The news release announced the premiere plans of the "Jungle Cruise" movie from the Walt Disney Company.

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Brochure Copy

February 2021

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We were assigned with creating brochure copy encouraging Nordstrom's customers to use its online Style Guide. The requirements for this assignment were to list at least two specific examples of ways shoppers can use the website to enhance their personal style.

Opinion Editorial

March 2021

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The opinion editorial assignment tasked us with taking on the role of a publicist for a company involved with a cause that we care about. I chose to discuss the future of sustainability in fashion from the eyes of Stella McCartney CEO Gabriele Maggio.

Infographic

April 2021

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This assignment required the utlization of branding and visual media design principles to create an infographic for FedEx's employee recruitment efforts. I used the Canva platform to complete this assignment.

Strategic Communication Plan

April 2021

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For our final project, we created public relations agency teams to complete a strategic communication plan for the company of our choosing. My group, GCA Communications, created a plan to regain public trust in Chevron following an oil leak in the San Francisco Bay in early 2021. Each team member completed a component of the project, with mine being an internal newsletter to Chevron's employees.

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