Caroline Cantrelle is the graduate assistant for Louisiana State University’s Social Media Analysis and Creation (SMAC) Lab. She is currently completing her final semester of her Master of Mass Communication degree from the Manship School of Mass Communication.
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During her undergraduate studies for a Bachelor of Science in Textiles and Apparel Merchandising, Cantrelle developed an interest in the communication side of the fashion industry and began creating social media content in collaboration with Rent the Runway and CottonWorks by Cotton Incorporated. Cantrelle transitioned from in-feed to behind-the-scenes as a CottonWorks influencer marketing assistant in her second year with the brand.
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Following a social media copywriting internship with the global fashion publication L’Officiel USA, Cantrelle began pursuing her master’s with a concentration in strategic communication. She has since worked as a social media specialist and is currently working as a communication consultant for her professional project client.
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Cantrelle believes that every brand has a story to tell. With strong attention to detail and mindful strategies, Cantrelle aims to produce content that helps clients exceed their goals and produce longer-term results. She looks forward to bringing her skills to your clients following her May 2023 graduation.