RESUME
Education
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Graduate A ssistant
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Strategic Communication Certificate Candidate
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Professional Project Client: The Party Papillon
Strategic Communication
LOUISIANA STATE UNIVERSITY
Master of Mass Communication ||
Spring 2023
Baton Rouge, Louisiana
Textiles, Apparel and Merchandising
LOUISIANA STATE UNIVERSITY
Bachelor of Science || Spring 2021
Baton Rouge, Louisiana
MINORS: Business Administration and Mass Communication
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ACHIEVEMENTS: President's Honor Roll — Fall 2017, Spring 2018, Fall 2018
Dean's List — Spring 2019
HONORS: Phi Kappa Phi — Spring 2019
Hannah Fitch Shaw Scholarship — 2020
Experience
Social Media Specialist
May 2022 - August
Online Optimism
New Orleans, Louisiana
Created weekly social media content and copy for four clients on Instagram, Facebook, LinkedIn, Twitter, and TikTok
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Built engagement and growth strategies resulting in over 5% growth for three Instagram clients
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Audited client social media accounts to improve future marketing strategies and practices
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Graduate Assistant
August 2021 - Present
Louisiana State University, Social Media Analysis and Creation (SMAC) Lab
Baton Rouge, Louisiana
Reporting to SMAC Lab directors to assist with social media analytics programs and courses
- Serving as a direct contact for students and professors using Sprinklr software
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​Updating the lab's WordPress to better showcase its projects and features
Influencer Marketing Assistant
June 2021 - May 2022
CottonWorks™ by Cotton Incorporated
Remote - Baton Rouge, Louisiana
Promoted to assist with recruitment and management operations for the CottonWorks™ Campus Influencer program
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Scouted influencer talent nationwide on Instagram and LinkedIn
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Provided content creation and analytics support to a team of nine Campus Influencers
Social Media Intern
May 2021 - August 2021
L'Officiel USA
Remote — Mandeville, Louisiana
Developed original copy in the voice of L'Officiel USA to accompany fashion, lifestyle and entertainment digital articles on Twitter and Facebook
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Utilized the Later and Facebook Creator Studio planning programs to schedule content on a 24-hour cycle for L'Officiel's French and American channels
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Pitched concepts for digital stories weekly based on fashion and lifestyle trends and timely entertainment news
Campus Influencer
September 2020 - June 2021
CottonWorks™ by Cotton Incorporated
Remote — Baton Rouge, Louisiana
Collaborated with the CottonWorks™ social media marketing team to create content that promoting the platform to LSU fashion students
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Produced over 20 varied content pieces that followed the vision of the CottonWorks™ program marketing
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Improved skills in content creation and copywriting for social media
Retail Sales Associate
April 2019 - August 2019
Adora Patron Boutique
Madisonville, Louisiana
Provided customers with an upscale buying environment through merchandising and retail assistance
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Created in-store visual displays and content for social media
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Responsible for essential inventory awareness and overall customer experience satisfaction
Campus Representative
January 2019 - March 2020
Rent the Runway
Remote — Baton Rouge, Louisiana
Promoted Rent the Runway on LSU's campus through the creation of social media content and marketing events
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Worked with a team of representatives to represent Rent the Runway at in-person events with campus organizations
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Corresponded with the corporate office through monthly meetings and conference calls
Office Assistant
August 2017 - April 2021
Louisiana State University
Baton Rouge, Louisiana
Maintain and organize the filing system and online scholarship database for the Office of Financial Aid and Scholarships
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Manage weekly reports, annual files and daily paperwork from department employees
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Communicate with department directors and employees to stay updated on current work around the office