COTTONWORKS™ CAMPUS INFLUENCING
In August of 2020, I began working with CottonWorks™, a branch of Cotton Incorporated, as its campus influencer at LSU. This partnership required promotional content creation for Instagram and LinkedIn to help CottonWorks™ reach its target audience of fashion students, which included many of my peers.
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This opportunity allowed me to have firsthand experience in working with content planning, multi-part approval processing, FTC guidelines, algorithm insights and independent content creation from conception to engagement performance.
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Below are samples of my Instagram content creation with CottonWorks™ and a preview of their performance analytics for my account with just over 1,000 followers.
For LinkedIn content, please visit my profile.
PINTEREST IDEA PINS
In August of 2021, I created my first Idea Pin on Pinterest. The Pin's slides featured pictures of an outfit I had worn during a trip to Miami the previous month. There was no text or accompanying caption to the Pin besides "miami <3" as I had posted it with the intent of documenting the outfit details outside of Instagram. To my surprise, the Idea Pin surpassed 10,000 impressions and was saved to fashion and crochet boards.
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Following this accidental success, I worked as a #PinterestPartner with College Fashionista to create an Idea Pin for Bustle's Storm the Dorm campaign. The campaign encouraged Pinterest users to create an Idea Pin of their college living aesthetic for a chance to win a $1,000 gift card. My content has nearly 2,000 impressions and is focused on bringing thrifted vintage elements to your space.
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To view the Idea Pins in full, please click on the images below.
